Brand Photography & Content Creation
My Approach to Personal Branding Photography
Through photography and visual content, I help you show the world you — real, confident and full of energy.
With years of experience working with talented, inspiring people, I’ve learned that photography is about much more than light, composition or perfect poses. It’s about feeling people, understanding their energy and helping them shine in their own way.
I don’t put you into uncomfortable poses or try to make you look like someone you’re not. My focus is simple: to highlight your talents, your personality and your natural presence — and translate them into visuals that feel effortless and alive.
Every shoot is carefully prepared, with clear ideas and creative direction, but always leaves room for spontaneity, movement and real moments. That’s what makes the process easy and enjoyable, and the results dynamic, varied and full of life.
LightUp Photography is about lighting up your energy and sharing it with your audience.
It’s about showing your values, your vibe and your power — and letting the world see what makes you unique.
This is where you feel seen.
This is where your brand lights up. ✨
“ I have been on many workshops with great photographers but non has ever come close to being this great. Selena took into consideration the clouds, the weather, the right times of the day and hit a home run every time. Amazing! ”
Nathan Watkins
“ I signed up for my first workshop with Selena with a love of photography, but as a novice of real camera equipment and no experience. Somehow I convinced Selena to take me on, and he promised to help me learn to use the gear. ”
Elise Brooks
“ Selena private workshops were in all respects a highly rewarding experience. Her photographic expertise as well as his extensive knowledge of the street area proved tremendous assets on both the sunset and sunrise street workshops. ”
Emerson Taylor
Why Personal Branding Is More Than Just a Photoshoot?
I offer a flexible approach designed around your brand, your goals and the stage you’re at right now.
You can work with me in different formats — from focused photo and video shoots to a more complete collaboration that includes marketing direction, content planning and a cohesive visual style for your brand. This allows your content to be not only visually strong, but meaningful and consistent.
I believe the best results come from understanding, not assumptions. That’s why every project starts with a conversation. A call helps me clearly understand your needs, your audience and what you want to achieve — so I can suggest the most relevant and effective solution for you.
The process itself is structured but easy, well-prepared yet natural. We combine clear direction with space for spontaneity, creating visuals that feel real, confident and alive.
My focus is always the same: to highlight your energy, your values and your presence — and translate them into content that connects with your audience.
It’s time to Light You Up!✨
